Pure London is an annual trade show, in which over 800 exhibitors display their finest collections. Some visitors include buyers from the likes of Asos and Harrods, others are just like me, searching for brilliant brands to fall in love with. And how Pure London delivered! Brands originated from across the globe, from fine Italian jewellery to wild African prints. Yet I was on the hunt for the best Well Fashioned, made in the UK or sustainable, brands. Here are a few of my Well Fashioned highlights of Pure London…
